About Me
From Swiss Pole Vault Champion to building global sales teams and leading strategic transformation at Adobe—driven by discipline, community building, and helping others succeed.
Career Timeline
2022 - Present
Senior Manager Transformational Growth & Strategy
2021 - 2022
Director Growth & New Business EMEA & ROW
2019 - 2021
Senior Principal Consultant New Business
2017 - 2019
Senior Solution Sales Executive
2012 - 2017
Chief Commercial Officer/Partner
2008 - 2011
Head of Product Department
2004 - 2008
Head PM Issuing & Banking Solutions
2000 - 2003
Head of MarCom, Investor Relations & PR
1992 - 1998
Master of Arts in Economics (lic. rer. pol)
Adobe · Transformational Growth & Strategy
I joined Adobe in September 2022. My role is Senior Manager of Transformational Growth & Strategy on the Blackbird team within AEM Engineering. I lead strategic transformation—growth tactics, not technology. I bring 20+ years of commercial leadership into engineering culture. Customer experience. Relationship building. Stakeholder management. All the sales leader skills that help communities thrive.
Before Adobe, I opened markets across the UK, Eastern Europe, UAE, and APAC. I took Magnolia International from 50 to 300 customers as Chief Commercial Officer. I built global sales teams. I worked with C-level executives, developers, and everyone in between.
Building Communities That Transform
I build communities that break silos and drive transformation.
AI Community of Communities · Adobe Basel
I lead the AI Community of Communities at Adobe Basel. Since July 2024, we've grown from 50 to 900+ members with 100+ regular attendees. We connect AI teams across AEM, AEP, Document Cloud, and Firefly. Our mission is simple: break silos, share openly, learn together, move fast.
What makes this work? Hyper-transparency. Community-led formats. Real use cases over theory. We run weekly Show & Tell sessions, document everything, and share failures openly. No gatekeeping. No top-down mandates. Just engineers solving real problems together.
"My leadership philosophy is straightforward: create trust. Build safe harbors where people can fail fast and succeed faster. That's how you scale."
Athletic Journey
🏆 Swiss Pole Vault Champion
1996
The discipline, focus, and dedication required in competitive athletics shaped my approach to everything I do.
💪 Crossfit Athlete & Coach
GO PURE · Present
Today, I'm deep in Crossfit—training myself and coaching at GO PURE. Helping others find their strength and break through limits.
Life in Arlesheim
I live in Arlesheim near Basel with my wife and two kids (Liv, 15; Finn, 17).
