About Me
From Swiss Pole Vault Champion to building global sales teams and leading strategic transformation at Adobe—driven by discipline, community building, and helping others succeed.
Career Timeline
1992 - 1998
Master of Arts in Economics (lic. rer. pol)
By The Numbers
Years of Commercial Leadership
AI Community Members
GO PURE Workout Templates
Customer Growth at Magnolia
Swiss Pole Vault Champion
Adobe · Transformational Growth & Strategy
I joined Adobe in September 2022. My role is Senior Manager of Transformational Growth & Strategy on the Blackbird team within AEM Engineering. I lead strategic transformation—growth tactics, not technology. I bring 20+ years of commercial leadership into engineering culture. Customer experience. Relationship building. Stakeholder management. All the sales leader skills that help communities thrive.
Before Adobe, I opened markets across the UK, Eastern Europe, UAE, and APAC. I took Magnolia International from 50 to 300 customers as Chief Commercial Officer. I built global sales teams. I worked with C-level executives, developers, and everyone in between.
Building Communities That Transform
I build communities that break silos and drive transformation.
AI Community of Communities · Adobe Basel
I lead the AI Community of Communities at Adobe Basel. Since July 2024, we've grown from 50 to 900+ members with 100+ regular attendees. We connect AI teams across AEM, AEP, Document Cloud, and Firefly. Our mission is simple: break silos, share openly, learn together, move fast.
What makes this work? Hyper-transparency. Community-led formats. Real use cases over theory. We run weekly Show & Tell sessions, document everything, and share failures openly. No gatekeeping. No top-down mandates. Just engineers solving real problems together.
"My leadership philosophy is straightforward: create trust. Build safe harbors where people can fail fast and succeed faster. That's how you scale."
Athletic Journey
Swiss Pole Vault Champion
1996
The discipline, focus, and dedication required in competitive athletics shaped my approach to everything I do.
Crossfit Athlete & Coach
GO PURE · Present
Today, I'm deep in Crossfit—training myself and coaching at GO PURE. Helping others find their strength and break through limits.
Life in Arlesheim
I live in Arlesheim near Basel with my wife and two kids (Liv, 15; Finn, 17).
